Cause-Effect Essay: The Failure of Undergrad Grill

          It is a common assumption in the restaurant industry that restaurants fail at an exceedingly high rate. The main cause of the failure is the restaurants are doing poorly. We know that good business strategies are the most essential elements. One restaurant that fails because of its performance is Undergrad Grill. This restaurant shows a lack of business plans and brings a big disaster to its commerce. After considering the failure of Undergrad Grill, I have found three main causes which are: rules, food, and prices.

          The first important cause of the Undergrad Grill's failure is its rules. The owner of this restaurant has set many uncomfortable rules to his customers. There is the sign which is put on the window that contains some rules. First, it says "No bare feet." In some conditions, most people wear sandals, so they are bare feet, and they cannot enter this restaurant. Second, there are no places for smoking at the Undergrad Grill. Third, the customers cannot bring skateboard inside the restaurant. Fourth, the children under age five will never know how its inside looks like. Last, the customers will never have any meal of the restaurant outside its doors because there is no take out service. As a consequence of those unpleasant rules, people perhaps avoid the Undergrad Grill.

          Besides the annoying rules of the Undergrad Grill, the second primary cause is the scarcely menu. This  restaurant has different countries' food such as Japanese food and French food. Consequently, the Undergrad Grill's food style is not dominant. Moreover, people say that the food doesn't look appetizing and it's tasteless since the owner didn't hire the expert cooks to do the cooking. Therefore, the food becomes one of the worst food for the customers.

          The last main cause that people avoid the Undergrad Grill is the prices. Although there are various kinds of dishes in the Undergrad Grill, the cost of each is too high to afford. Comparing its prices with other restaurants, Undergrad Grill's is the most expensive among them. Likewise, the prices of the dishes at the Undergrad Grill are set twice or three times dollars of the other restaurants' prices. Therefore, only a few people are willing to step inside there.

          In conclusion, this restaurant, Undergrad Grill, doesn't have strategies for its business which can make a lot of customers. As we have seen, none of this restaurant's features brings the customers impressiveness. The owner has to revise the rules, food, and prices. If he changes the rules, make original dish, and reduces the prices, Undergrad Grill will be able to capture customers' hearts.